Lumen
Catalog

Food & kitchen

WineShop At Home

Private-label wines through tasting-party consultants.

Write content
WAEst. 2002·Napa area / USA·Company site

Who it is for

Hosts who like a tasting night more than a bar

Products

  • wine collections
  • tasting kits
  • accessories

Compensation, in brief

Wine consultant on tastings and clubs

Compliance

  • Follow all alcohol advertising and age-gating rules.
  • Never combine wine with driving, pregnancy, or health claims.

Talking points

  1. 01Tasting notes are teachable — become a gentle educator
  2. 02The party is the product
  3. 03Pairing with actual dinner
  4. 04You are a hospitality person

Content angles

  • A tasting flight at a kitchen island
  • Pairing with a weeknight pasta
  • How to host without being a sommelier
#WineShopAtHome#WineTasting#AtHomeWine#SipAndSavor

Collect a marketing brief

Lumen reads this profile against your brand and writes audience notes, a week of ideas, and language to use — and to avoid.

No brief yet. Collect one when you’re ready to market this house.